Joico Blonde Life Violet Shampoo 300ml RGroup_Sarah_Jessica_Parker_Nyc_EDP 100% of users agree that

100% of users agree that the product promotes the feeling of soothing scalp irritations

Cordless Magic Clip

provides thermal protection

80% of users agree brittleness is visibly reduced

protecting the hair from pollution and removing dulling agents

Joico Blonde Life Violet Shampoo 300ml RGroup_Sarah_Jessica_Parker_Nyc_EDP 100% of users agree thatJoico Blonde Life Violet Shampoo (300ml) is a brass neutralising cleanser which instantly cools brassy tones and brightens cool blonde hair. The rich lather gently cleanses, nourishes and protects fragile blonde hair, helping to maintain a healthy look with brilliant shine. Formulated with Joico's SmartRelease Technology, a protective liposome delivery system containing Rose Hip Oil, Arginine and Keratin, it repairs, strengthens, and negates the