Joico Lumishine Permanent Youthlock Hair Color bumble-and-bumble the greater the hold

the greater the hold

Do you dread detangling your (or your client's) knots

It opens with notes of sparkling mandarin

The stylist has spoken

and healthy vibrancy

Joico Lumishine Permanent Youthlock Hair Color bumble-and-bumble the greater the holdJoico Lumishine Permanent Hair Color Youthlock LumiShine Youthlock, Joico's first collagen infused permanent creme color, is designed to harness the fountain of youth with shiny, strengthened, restored hair. Available in an array of radiant, lustrous shades, this innovative formula offers 100% gray coverage bond building argiplex technology, delivering shine, color longevity, and healthy looking hair. Benefits: 100% Gray Coverage Lock in Collagen